Understand how loading, responsiveness, and visual stability affect the experience—and what to investigate first.
- Core Web Vitals
- technical SEO
- website performance
- page speed optimization
Use field data where available
Real-user measurements show how pages behave across devices and networks, while lab tools help reproduce a problem. Review key templates rather than optimising one arbitrary page.
Web & E-commerceWeb & E-commerce
Thoughtful decisions compound over time.
Practical product work brings technical choices back to the people and workflows they are meant to serve.
Find the dominant bottleneck
Large images, blocking scripts, slow server responses, and layout shifts have different fixes. Measure the page before changing code so the team can connect an intervention to an outcome.
Make speed part of delivery
Set performance expectations for images, third-party scripts, and new features. A technical SEO and performance review can prioritise fixes that help both visitors and maintainability.
Practical application
For a slow service page, compare field data with a repeatable lab run, then inspect the largest content element, blocking scripts, and layout shifts. Make one change at a time and confirm it improves real-user measures without breaking tracking or navigation.
