Find avoidable friction by testing checkout on real devices and reviewing each step from cart to confirmation.
- ecommerce checkout
- conversion rate optimization
- online store UX
- checkout testing
Walk through as a first-time customer
Test guest checkout, address entry, shipping options, payment failure, and confirmation on a phone. Note surprise fees, forced account creation, and fields that do not match the task.
Web & E-commerceWeb & E-commerce
Thoughtful decisions compound over time.
Practical product work brings technical choices back to the people and workflows they are meant to serve.
Make errors recoverable
Keep entered information when validation fails, explain how to fix the problem, and avoid generic payment errors where a safe next step is available. Ensure confirmation clearly states what happens next.
Prioritise with evidence
Use analytics and customer support themes to identify the most common drop-off points. A checkout review can turn observations into a ranked list of low-risk improvements.
Practical application
Complete a purchase on a phone using a new account and a returning account. Record each required field, keyboard type, validation message, payment failure path, and surprise cost; prioritise issues that block completion or force repeated entry.
