Protect search visibility and useful content by auditing current pages, redirects, and conversion paths before a rebuild.
- website redesign
- SEO migration
- website development
- URL redirects
Inventory pages and performance
Record URLs, search traffic, backlinks, important forms, and analytics events. This establishes what the current site does well and what needs to change.
Web & E-commerceWeb & E-commerce
Thoughtful decisions compound over time.
Practical product work brings technical choices back to the people and workflows they are meant to serve.
Plan information architecture and redirects
Map old pages to the closest useful new destination, preserve valuable content, and avoid redirect chains. Test canonical tags, metadata, and structured data before launch.
Stage the launch
Validate key flows on desktop and mobile, monitor crawl and error data, and assign an owner for post-launch fixes. A redesign discovery review can clarify scope before implementation begins.
Practical application
Export current URLs and identify pages with traffic, leads, or backlinks. Map each retained page to a new URL, test redirects before launch, and verify canonical tags, forms, analytics events, and sitemap entries after release.
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